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Question: Discuss how an Organization that Manufactures and retails skincare products, gains a competitive advantage using several Marketing Strategies in the Market of Australia. Answer: Introduction NatureCare is an organization based in Brisbane Australia that manufactures and sells good quality skin care products. The organization was established in the year of 2011 as the owners of the organization realized that in the market of Australia, there is a need of good quality eco-friendly skin care products, and they materialized that notion back in 2011. The management of the organization also makes sure that the packaging of the products is also in an eco-friendly nature. Business objectives Strategic marketing objective The main objective of the organization is to achieve profit of minimum 10% per annum. Increase saleability at least by 20%. Meeting most of the customer demands. External factors affecting the organization In todays world the market competition has become very steep and to sustain the profitability along with the reputation, the organizations need to have a strong management capability along with strong marketing policies. It can be said that as the organization is inclined towards selling good quality products thus environmentally, legally, politically and technologically there are no issues that might affect the saleability of the products. The social factors might pose some oddities, but if the organization engages in some CSR activities, they will surely overcome the shortcomings. Currently the organization is lagging behind due to some economic complexities, but with extensive marketing campaign those issues will also get sorted with time. Understanding the market needs: The management of the organization or the officials, who has the responsibility of making a strategy for marketing, should understand the pulse of the target customers (De Mooij, 2013). The concerned person should understand what the expectations of the customers from their organization are and then only he or she should make the strategies accordingly. Social trends The majority of the women who are aware of the effects of the harmful chemicals used in the cosmetics are inclined towards buying good quality products which are eco-friendly and would not harm in any ways. At this point of time, this is the strong point of NatureCare, s their products are of the best quality in the market of Australia currently. Industry trends The ingredients should be organic. The ingredients used would not have any types of side effects. Usage of steroid should be punishable offence. Costing should be planned according to the affordability of the target customers. Competition In the domestic market, natureCare has to face fierce rivalries with organizations like Cawarra cosmetics, Natural wonders and many more. It is seen that there is a current trend of using organic and natural ingredients in cosmetics products in order to live a healthy life. That is why NatureCare will have to increase the qualitative issues in order to sustain their profitability in the domestic market. It is a matter of fact that in this rapidly changing market, the management of NatureCare will should understand the demands of the target customer base and work on it accordingly. As the organization do not have enough reputation, they will have to stress on the quality issue and on the marketing strategies in order to sustain in a market full of competition. Marketing mix It is a matter of fact that NatureCare is a cosmetic brand that sells organic skin care products in the market of Australia, where the market competition is fierce. Thus to attain desired profitability, the management of the organization will have to stress on the 4P of the marketing mix. Thus the management should stress on the Product quality, the Pricing, the People (target customers) and the Promotional activities. Thus they have to ensure the quality of the product and make the pricing according to the other organizations set price structure to get the best out of the domestic market (Strm, Vendel Bredican, 2014). Apart from that they should look after the demands of te target customers and put stress on various marketing strategies in order to generate more profitability and build a solid reputation in the domestic market. Economic solution In order to fight the economic oddities, the management of the organization should put stress on the marketing strategies in order to generate more revenue. Thus, in this section a detailed strategic planning is explained. Sampling: The management of NatureCare might ask the sales persons to attract the customers by providing them free sample test. In this way the customers would gather an experience regarding the quality of effectiveness of that particular product and this type of campaign would attract many customers. Word of mouth: In todays world the management of the organization should understand the fact that if they are able to do an extensive word of mouth campaign by any public figure, the target customers would surely be attracted and that would surely reflect on the sales chart (Chen, 2016). Digital marketing: In todays world it can surely be said that digital marketing is the future of all types of marketing. As the target customers are within the age group of 25 to 55 years old thus it can easily be perceived that they will be quite frequent on social media websites (Strm, Vendel Bredican, 2014). Thus the management should advertise extensively on social media websites like facebook, instagram twitter and many more. The management should also consider making catchy websites and television commercials to attract a mass population (De Mooij, 2013). Pricing strategy: As the organization was established in the year of 2011, naturally it does not have a huge reputation in the market, thus to build reputation quickly, they will have to check the quality issues and along with that, they should stress on reducing the prices of the products for the time being or giving away discounts heavily just to make a strong customer base (Solomon, 2014). Print media marketing: The management of the organization should stress on print media marketing by engaging in extensive marketing campaign on the popular newspapers and magazines to reach to the mass population of Australia. Print media marketing is one of the most important medium of marketing in todays world and many individuals would easily get attracted towards the products. Conclusion Thus to conclude, it can be said that the organization NatureCare would be able to perform according to their full potential only when they would be engaged in strategic marketing planning. In todays world, proper marketing strategy would help any organization to taste the height of success in lesser time. References Chen, C. H. (2016). Marketing discourses of aging: Critical discourse analysis of TV advertising for over-50s life insurance in Taiwan.Language,4(1), 7. De Mooij, M. (2013).Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Solomon, M. R. (2014).Consumer behavior: Buying, having, and being(Vol. 10). Upper Saddle River, NJ: Prentice Hall. Strm, R., Vendel, M., Bredican, J. (2014). Mobile marketing: A literature review on its value for consumers and retailers.Journal of Retailing and Consumer Services,21(6), 1001-1012.